Pride on the River is Tampa’s inaugural end of summer celebration of pride that takes place along the Hillsborough River and culminates with a family-friendly evening of entertainment, activities and more. The Diversity Boat Parade will be taking place at 3pm followed by the Riverside Festival for an afternoon of music, performances and family-fun on Armature Works Pier. This event is free to public with a limited number of tickets available for the VIP area. Come enjoy the festivities and end the night with a beautiful fireworks show.