Vendor Spotlight: 10 Questions with Dixie Dharma

This week’s vendor spotlight features 10 Questions with Shaun Noonan, owner of Dixie Dharma. Launched in Orlando in 2004, Dixie Dharma is a vegan concept specializing in Southern comfort food.

In 2019 Dixie Dharma joined the line-up in the Heights Public Market at Armature Works as the first all-vegan concept. Check out 10 Questions with Dixie Dharma below and be sure to give them a follow!

1. Where are you from originally?

Dixie Dharma: I’m an army brat, I’m from everywhere! My family was stationed in Central Florida as a kid, (out of MacDill Air Force base), so I identify as a Florida boy!

2. Why did you decide to pursue a career in the restaurant business?

Dixie Dharma: I get to play with knives, fire, food and booze all day…. I was doing it anyway might as well get paid.

3. Can you tell us more about your concept? 

Dixie Dharma: We’re a 100% vegan spot specializing in southern comfort food ’n BBQ. Ya heard that right! Dixie represents our childhood here in the south, mama’s cookin’, good ol’ Americana. Dharma represents our purpose and our values. We feed people food that makes em feel warm and fuzzy, and we do it without sacrificing our environment/animals.

4. What three words would you use to describe your brand? Manual pdf

Dixie Dharma: We got two. FINE VITTLES!

5. What are your three favorite menu items? 

Dixie Dharma: Orange Bird, Florida Fried Green Tomato, Biscuits ’n Gravy.

6. What is your favorite menu item that no one knows about?

Dixie Dharma: Dixie Dippers! Our newest addition to the lineup, but still kinda secret. They’re southern fried chick’n morsels. For dippin’. And our grits. The most underrated item on our menu. We take our grits seriously. They’ll make your mama proud. Manual pdf None of that instant grits nonsense .

7. How do you see your business growing?

Dixie Dharma: We plan to take over the entire world, one mac ’n cheese flight at a time.

8. Why do you like having your restaurant at Armature Works?

Dixie Dharma: That hustle ’n bustle energy!!! The variety. All of the adventurous folks who grab a cocktail and try a lil somethin’ from each stall. Being able to feed folks who wouldn’t usually step outta their comfort zone and go to a full vegan spot.

9. What advice would you give someone who would like to open their own restaurant?

Dixie Dharma: Get experience. I’m talkin’ start in the dish pit and work your way up type of experience. If you don’t know the industry you’re doing business in, you’re about to get humbled real quick!

10. Any messages to the community or anything else that you would like to add?

Dixie Dharma: We love y’all. Come get fed.

Follow Dixie Dharma on Facebook here.

Follow Dixie Dharma on Instagram here.

Follow Dixie Dharma’s Website here.

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